The world of dog training can feel overwhelming — and because our industry is still unregulated, anyone can call themselves a dog trainer or behaviourist without qualifications, oversight, or ethical standards. That’s why choosing a dog trainer carefully is so important.
How to choose a dog trainer (and what to avoid)
Good training should feel safe, kind and effective for both you and your dog. Before you book a class or pay for a 1–1 session, here are three key questions to ask.
1. What methods does the dog trainer use?
Your trainer should be using positive reinforcement — rewarding behaviours you like — rather than relying on fear, pain, or intimidation.
Be cautious of anyone who:
- Uses choke chains, prong collars or slip leads to correct pulling.
- Talks about “dominance”, “alpha” or needing to “put the dog in its place”.
- Shows dramatic “before and after” videos where the dog suddenly walks perfectly, but looks shut down or scared.
Quick fixes often come at a cost. A dog that stops pulling because it’s frightened of being yanked isn’t “well trained” — it’s just too worried to move. These methods can also create or worsen problems like reactivity, where the dog starts to associate pain or fear with other dogs or people they see on walks.
For a deeper look at why punishment-based methods can cause fallout, have a read of my article: Punishment in Dog Training.
2. What qualifications and education do they have?
Social media numbers don’t equal quality. Some of the best, most ethical trainers I know have smaller followings but years of study and hands-on experience behind them.
Don’t be afraid to ask:
- What formal qualifications do you have in dog training or behaviour?
- Where did you study or train?
- How do you keep your knowledge up to date? (courses, conferences, CPD, etc.)
A genuine professional will be happy to share this information and explain their background. If you cannot find any mention of study, assessment or ongoing learning on their website or socials, that’s a red flag.
3. Are they part of a reputable organisation?
In the UK, the Association of Pet Dog Trainers (APDT) assess trainers to ensure they use kind, fair and effective methods based on up-to-date behavioural science.
You can find trainers who have been independently assessed here: APDT Website.
They also publish a clear Code of Practice outlining the ethical standards members must follow: APDT Code of Practice.
If you’re feeling unsure or overwhelmed by the options, you don’t have to figure it out alone. If you need support with your dog, please contact me. If I can’t help directly, I will always point you in the right direction of someone who can.
FAQs about choosing a dog trainer
How do I spot a red flag in a dog trainer?
Be cautious if they rely on pain, fear or intimidation, refuse to discuss their methods, talk a lot about “pack leaders” and “alpha”, or dismiss your concerns when you ask about welfare.
Is a behaviourist the same as a trainer?
Not necessarily. A properly qualified behaviourist will usually have advanced study in animal behaviour (often Level 6 or higher) and work mainly with more complex behavioural issues. Many people online call themselves “behaviourists” without any formal training, so always check their background.
Do social media followers mean a trainer is good?
No. Some excellent trainers have small followings, and some very popular accounts use outdated, punitive methods. Focus on their ethics, transparency and education rather than their likes and views.
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