Crave Protein Strips

Crave Protein Strips are high-protein, meat-rich treats made with natural animal ingredients including chicken, turkey, pork liver and beef cheeks. With a simple, protein-forward recipe, these strips are designed to satisfy your dog’s natural instinct to seek out meaty, rewarding flavours.Soft, chewy and easy to tear, they make excellent “Recall” treats — perfect for grabbing your dog’s attention when it matters most. These are particularly great for dogs who thrive on strong flavours and meat-heavy rewards.

Why I Recommend Crave Protein Strips

  • High protein content to support lean muscle
  • Made with natural animal ingredients (chicken, turkey, pork, beef)
  • Soft and easy to break into recall-sized rewards
  • No artificial flavours or colours
  • Highly palatable — perfect for outdoor training
They offer a great alternative to favourites like JR Chicken Pate and JR Salmon Sticks when you want to mix up your high-value recall rewards.

How I Use Them

Crave Protein Strips are ideal for:
  • Recall training — the strong smell adds motivation
  • Rewarding high-difficulty cues in distracting environments
  • Dogs that love meat-forward treats
  • Training sessions where you need soft, easy-to-tear pieces
They’re substantial enough to feel rewarding but easy enough to portion so you can get lots of repetitions from a single strip.

My Experience

These are a great addition to any recall toolkit. Dogs tend to find them incredibly enticing, and because they tear easily, they make practical and effective training rewards. A great option for owners wanting a high-protein, no-nonsense treat.
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