Hollings Sprats

Hollings Sprats are my go-to “game changer” treats when owners tell me, “my dog just doesn’t pay attention.” These 100% natural, air-dried fish treats are incredibly high-value, packed with protein, and irresistible to most dogs — perfect for those moments when kibble just doesn’t cut it.They’re also a brilliant example of using the right food for the right job. If you’re not sure how to match treat value to training, have a read of Using the Right Treat for the Right Job.

Why I Recommend Hollings Sprats

  • 100% fish — nothing added, just gently air-dried sprats
  • Naturally high in Omega-3 & 6 — supports skin, coat and joints
  • Hypoallergenic & grain-free — no artificial colours, flavours or preservatives
  • High-value training reward — ideal when you really need your dog to care about you more than the environment
  • Easy to use — can be given whole as a special reward or broken into smaller pieces
They’re classed as a complementary food, so they should be fed alongside a balanced diet and counted as part of your dog’s daily food allowance.

How I Use Hollings Sprats in Training

Sprats are what I reach for when I need a serious upgrade in value — for example:
  • Working on attention around distractions
  • Practising recall in more challenging environments
  • Introducing something new or potentially worrying
They’re also one of the “must have” items I talk about in my kit list: Everyday Essentials for Dog Owners.

My Experience

When an owner tells me, “my dog just won’t focus,” Hollings Sprats are often the first thing I suggest. They’re seriously motivating for most dogs and can make a huge difference to engagement. High in protein, low in fat, and absolutely “nom nom nom” for dogs — these really are GAME CHANGERS.
Related Articles: Does Your Dog Have Selective Hearing? 5 Reasons Dogs Refuse Treats